Privacy Policy

Last updated: 8 August 2026

MadaCell (“MadaCell”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit the MadaCell website, purchase an eSIM, contact us or otherwise use our services.

MadaCell is a UK-based provider of travel eSIM services.

For the purposes of UK data protection law, the operator of MadaCell is the controller of the personal information described in this Privacy Policy.

1. Information We Collect

The personal information we collect depends on how you interact with MadaCell.

Information You Provide to Us

When you purchase an eSIM, contact us or otherwise use our services, we may collect information including:

• your name;

• email address;

• billing information;

• order and transaction information;

• destination and eSIM plan purchased;

• communications with MadaCell support;

• information you provide when requesting a refund;

• device information you provide when requesting technical assistance; and

• any other information you choose to provide to us.

Payment Information

Payments may be processed through third-party payment providers.

MadaCell may receive information relating to the transaction, such as:

• payment status;

• transaction reference;

• payment method type;

• billing information; and

• limited payment-related information.

We do not necessarily receive or store your complete payment-card details where payment processing is handled securely by a third-party payment provider.

Information Collected Automatically

When you visit the MadaCell website, certain technical information may be collected automatically.

This may include:

• IP address;

• browser type;

• device type;

• operating system;

• pages visited;

• referring website or source;

• approximate location derived from IP address;

• date and time of visits;

• website interactions;

• cookie identifiers; and

• other technical or diagnostic information.

Some of this information may be collected using cookies and similar technologies.

Please see our Cookie Policy for more information.

2. How We Use Your Information

We may use personal information to:

• process and fulfil eSIM orders;

• deliver eSIM installation information;

• process payments;

• activate, administer and support eSIM services;

• communicate with you about your order;

• provide customer support;

• troubleshoot technical issues;

• process refund requests;

• prevent fraud and misuse;

• protect the security of our website and services;

• maintain business and transaction records;

• improve our website, products and customer experience;

• understand how customers use MadaCell;

• comply with legal, accounting and regulatory obligations;

• establish, exercise or defend legal claims; and

• send marketing communications where permitted by law.

We will not use your personal information for purposes that are incompatible with the purposes for which it was collected unless permitted or required by law.

3. Our Lawful Bases for Processing

Under UK data protection law, we need a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following lawful bases.

Contract

We process information where necessary to perform our contract with you or take steps at your request before entering into a contract.

For example, this may include:

• processing your order;

• delivering your eSIM;

• providing the purchased service;

• communicating about your order; and

• providing support relating to your purchase.

Legal Obligation

We may process information where necessary to comply with a legal obligation.

This may include maintaining appropriate tax, accounting and transaction records or responding to lawful requests from authorities.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

These interests may include:

• preventing fraud;

• securing our website;

• improving our services;

• understanding business performance;

• handling customer enquiries;

• protecting our legal rights; and

• operating MadaCell effectively.

Consent

Where required, we may rely on your consent.

This may apply, for example, to certain:

• marketing communications;

• analytics technologies;

• advertising technologies; and

• non-essential cookies.

Where we rely on consent, you can withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

4. eSIM Service and Network Providers

MadaCell works with third-party service providers and telecommunications partners in order to provide travel eSIM services.

When necessary to fulfil your purchase, information associated with your eSIM or order may be processed by parties involved in:

• eSIM provisioning;

• mobile connectivity;

• telecommunications infrastructure;

• network authentication; and

• technical service delivery.

The information involved will depend on the service and provider.

We aim to limit information sharing to what is reasonably necessary to provide and administer the service.

5. Other Service Providers

We may use trusted third parties to help operate MadaCell.

These may include providers of:

• website hosting;

• ecommerce infrastructure;

• payment processing;

• eSIM provisioning and fulfilment;

• email delivery;

• customer support;

• analytics;

• fraud prevention;

• security;

• accounting;

• marketing; and

• advertising.

These providers may process personal information on our behalf or, in some circumstances, as separate controllers under their own privacy terms.

Where a provider processes personal information on our behalf, we take appropriate steps to ensure that the information is handled in accordance with applicable data protection requirements.

6. Sharing Personal Information

We do not sell your personal information.

We may disclose personal information where reasonably necessary to:

• provide an eSIM or connectivity service;

• process a payment;

• fulfil an order;

• provide customer support;

• prevent or investigate fraud;

• protect MadaCell, our customers or others;

• comply with a legal obligation;

• respond to a lawful request from a court, regulator or public authority;

• obtain professional legal, accounting or other advice; or

• establish, exercise or defend legal claims.

We may also disclose information as part of a future sale, transfer, restructuring or acquisition of all or part of the MadaCell business, subject to appropriate safeguards and applicable law.

7. International Transfers

MadaCell is based in the United Kingdom, but travel eSIM services are international by nature.

Some of our suppliers, telecommunications partners, technology providers or other recipients may process personal information outside the United Kingdom.

Where UK data protection law requires safeguards for an international transfer, we will take appropriate measures intended to protect the transferred information.

Depending on the destination and circumstances, these measures may include:

• transferring information to a country covered by applicable UK adequacy regulations;

• using approved contractual safeguards; or

• relying on another lawful transfer mechanism available under UK data protection law.

8. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, tax, accounting, fraud-prevention and reporting requirements.

Different categories of information may therefore be retained for different periods.

For example, transaction and financial records may need to be retained for longer than routine technical or website information because of tax, accounting and legal obligations.

When personal information is no longer required, we will delete, anonymise or otherwise dispose of it appropriately.

9. Cookies and Similar Technologies

MadaCell may use cookies and similar technologies to:

• operate the website;

• remember preferences;

• maintain shopping-cart and checkout functionality;

• improve security;

• prevent fraud;

• understand website performance;

• measure usage; and

• support advertising or marketing where applicable.

Where consent is required for non-essential cookies or similar technologies, we will seek that consent before using them.

Please read our Cookie Policy for further information.

10. Marketing Communications

Where permitted by law, we may send you information about MadaCell products, offers or services.

Where consent is required, we will only send such marketing after obtaining the appropriate consent.

You can unsubscribe from email marketing at any time by using the unsubscribe option included in the communication or by contacting us.

Opting out of marketing does not prevent us from sending necessary service communications relating to an order, transaction, security issue or customer-support request.

11. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

Access

You may request information about the personal data we hold about you and obtain a copy of that information.

Rectification

You may ask us to correct inaccurate or incomplete personal information.

Erasure

In certain circumstances, you may ask us to delete your personal information.

This right is not absolute. We may need to retain certain information where required or permitted by law.

Restriction

In certain circumstances, you may ask us to restrict how we process your personal information.

Object

You may have the right to object to certain processing, particularly processing based on legitimate interests and processing for direct marketing.

Data Portability

In certain circumstances, you may have the right to receive personal information you provided to us in a structured, commonly used and machine-readable format or ask us to transmit it to another organisation.

Withdraw Consent

Where we rely on your consent, you may withdraw it at any time.

Not all rights apply in every situation.

We may need to verify your identity before responding to a request.

12. Exercising Your Rights

If you would like to exercise a data protection right, contact MadaCell using the contact details provided on our website.

Please describe your request clearly enough for us to identify the information or processing concerned.

We will respond in accordance with the timeframes required by applicable data protection law.

13. Complaints

If you have concerns about how MadaCell handles your personal information, please contact us first so that we have an opportunity to investigate.

You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's data protection regulator.

You can find information about your rights and how to make a complaint on the ICO website.

14. Security

We use appropriate technical and organisational measures intended to protect personal information against:

• unauthorised access;

• accidental loss;

• misuse;

• alteration;

• disclosure; and

• destruction.

However, no internet-based service or electronic storage system can be guaranteed to be completely secure.

You are also responsible for protecting access to your email account and devices used to receive or manage your MadaCell eSIM.

15. Children's Privacy

MadaCell's services are not directed at children.

Customers must be legally capable of entering into the relevant purchase contract.

We do not knowingly seek to collect personal information from children for the purpose of marketing MadaCell services.

If you believe a child has provided personal information to us inappropriately, please contact us.

16. Automated Decision-Making and Fraud Prevention

We or our service providers may use automated tools to identify potentially fraudulent, suspicious or abusive transactions.

This may involve analysing information associated with an order, payment, device or network connection.

Where automated decision-making is subject to specific legal requirements, we will comply with those requirements.

17. Links to Other Websites

The MadaCell website may contain links to third-party websites.

We are not responsible for the privacy practices of independent third-party websites.

We recommend reviewing the privacy information provided by any third party before providing personal information to them.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• MadaCell's services;

• technology;

• service providers;

• data-processing practices; or

• applicable legal requirements.

The latest version will be published on our website with the updated date shown at the top of this policy.

Where a change is significant and appropriate notice is required, we will take reasonable steps to bring the change to your attention.

19. Contact MadaCell

For questions about this Privacy Policy, how we use your personal information, or to exercise your data protection rights, please contact us using the contact details provided on the MadaCell website.

MadaCell
United Kingdom

Privacy contact: [INSERT PRIVACY/CONTACT EMAIL]

Before publishing this policy, MadaCell's full required sole-trader identity and contact/business details should be inserted where appropriate.